The following is a list of companies that create natural and/or organic beauty products free of known or suspected toxic materials and other nasties. Most of their products are also suitable for use during pregnancy – but remember to read the labels and familiarize yourself with the ingredients.
This list is not (and probably never will be) absolute but will be updated periodically with new additions to the super fast growing green beauty family! Please keep in mind that even those products that are certified natural or certified organic may have some natural or artificial (but approved) ingredients that can be an irritant or allergen or may be considered potentially unsafe by others. For example, phenoxyethanol is generally viewed as safe and has replaced parabens in many natural products (although most organic certifications such as Ecocert do not allow it) but a lot of purists prefer not to use it. As products with phenoxyethanol can be certified natural under various certification organizations, I won’t exclude product brands that use phenoxyethanol in personal care products, but I will try to avoid them personally (as there are better ways to preserve certain products).
100 Percent Pure is a line of all natural, fruit pigmented line of beauty products. The product line includes primers, concealers, tinted moisturizers, foundation, power, bronzers, blush, lip glosses and glazes, as well as powdered and cream eye shadows and mascara, most of them available in an impressively wide range of colors. Even the packaging is green – made of recycled paper and printed with vegetable ink. Available online and at national drugstores and retailers like Walgreens.
Acquarella offers water-based non-toxic nail polishes in a wide range of shades. The nail polishes, as well as the nail conditioner, nail polish remover,and nail and hand moisurizer, contain no formaldehyde, phthalates, toulene or FD&C colors. On its website, Acquarella provides a list of ingredients for each of its products.
Alimapure makes an extensive array of mineral loose powders, mineral powder foundations, mineral blushes and eyeshadows, plus a range of powder blushes and lipstick. Of the Satin Matte Foundation alone there are 61 shades available. Alimapure beauty products, all of which are made in the U.S., contain only 100% natural ingredients (no parabens, phenoxyethanol, or other nasties). For example, the Satin Matte Foundation contains only Mica, Titanium Dioxide, Zinc Oxide, and Iron Oxides. The lipstick line is amazing – they have great colors for both their velvet lipstick and lip tint lines. On its website, Alimapure provides a list of ingredients for each of its products.
Afterglow Cosmetics has a full assortment of beauty products, including mineral foundations, mascara, eyeliners, eyeshadow, lipliner, lipstick, lipgloss, eyelash curlers, brushes and other accessories, as well as vegan cosmetics. As per their website, all Afterglow products are free of parabens, bismuth, mercury, petrochemicals, fragrances, carmine, nano-particles, soy, FD & C and lake dyes.
Annmarie Skin Care
Annmarie Skin Care was started by Annmarie Gianni when she was not satisfied with products available in the marketplace. Annmarie Skin Care is made with organic, wildcrafted, pure & unadulterated, non-GMO ingredients without any chemicals, additives, fillers or other materials of any kind – they are all natural oil, herb, and plant based. The make-up line includes just the Earth Minerals Multipurpose Foundation, but it is rather unique – only pure non-nano minerals that you mix with your facial oil to get the desired consistency and texture.
Aubrey Organics offers powder foundations, powder blushes and a wide range of lip tints. Aubrey Organics beauty products contain only natural ingredients. On its website, Aubrey Organics provides a list of ingredients for each of its products. Available online and at health food stores.
Bare Escentuals has a full line of mineral-based makeup, including primers, powder foundations and sunscreens, eye color and mascara, eyeliner, eye brow color, and a full line of lip products. The beauty line is widely available – check it out in Sephora.
Beautycounter is a new company that updated an existing business model and made it much better – as it has consultants with whom you can place an order if you like, it reminds me of Avon in a way, but much better as the ingredients are clean. In fact, the company banned 1,500 ingredients from its products (BHT, BHA, parabens, and so on). The product line is extensive and includes a good selection of make-up products such as tinted moisturizers, foundation, concealer, blush, bronzer, eye shadow, mascara (which is fabulous), lip shine, lip gloss, lip sheer, and make up removers. The company also has an extensive skin care line, a bath and body line, and a baby skin care line. The products are also available in kits and collections, including a travel kit. You can place an order on the company web site or work with a consultant who can assist you.
Bite Beauty, a Canadian company, makes lipsticks, liprouges, lippencils, lipshines, and lipbutters – all of them all natural products free of parabens, sulphates, mineral oils, petrochemical derivatives, synthetic fragrances, GMOs and triclosan (although they do contain “food grade” FD & C food coloring). Gorgeous and lively shades – check it out in Sephora.
Burt’s Bees offers a full line of lip balms, lip shimmers and lip gloss. These lip products are all natural and contain no parabens, petrochemicals or other synthetic ingredients. On its website, Burt’s Bees provides a list of ingredients for each of its products. The products are widely available nationwide at retail stores.
Butter London was founded by two British women and, now as a US company, continues to be run by women (check out their web site – almost exclusively women-operated). It started as a nail polish brand that was 3-free – but the nail polish (available in about 50 fabulous shades from demure to risqué) is now 8-free (in addition to the usual 7 nasties, it is also free of TPHP). The nail polishes are by their nature still made with chemicals, but have none of the nasties we want to avoid. The company also offers other make-up products, but those do still have more chemicals than I ideally prefer. Go for the nail polish, though – it works and looks fabulous.
Dr. Hauschka offers a full line of foundations, liquid concealers, loose and compact powders, eyeliners, eyeshadow, mascara, lipstick, lipliner and lipgloss. Dr Hauschka skin care products are 100% natural and contain no synthetic ingredients or preservatives of any kind (no parabens, phenoxyethanol, glycols). The ingredients are selected with great care and the products are manufactured at the company’s German facilities. On its website, Dr. Hauschka provides a list of ingredients for each of its products. Available online and also in stores like Whole Foods.
Earth’s Beauty offers a full line of beauty products, including concealers, eye liners, eye shadow, face powders and lip products. Earth’s Beauty uses 100% natural ingredients and uses no preservatives (no parabens, phenoxyethanol, glycols) and no ingredients in nano particle form. The base ingredient of its powders (face and eye) is natural arrowroowroot instead of minerals (addressing the needs of those who are allergic to minerals). Lip glosses and lipstics as well as eye brow and eye liner pencils are also natural. On its website, Earth’s Beauty provides a list of ingredients for each of its products.
The company offers a full line of color cosmetics under its Gabriel line and a separate assortment of color cosmetics under its Zuzu Luxe line. Both offer selections of face, eye, cheek, and lip products. The Zuzu Luxe products are known not just for their vibrant colors but also for their staying power. The products are free of mineral oils, talc, parabens, and synthetic fragrances and dyes. Made in the US (in Washington state). Available online and at retail stores (such as Whole Foods).
Honest released its make-up line in November 2015. The company’s make-up products have the same high standards as its other products – free of parabens, paraffins, silicones, talc, petrolatum, mineral oil, synthetic fragrances and similar nasties (the primer does contain phenoxyethanol). Although a new addition, the make-up line is already extensive – it offers concealers, cream foundations, liquid foundations, primer, and powder, mascara, eye shadow, eye liner, brow filler, lip crayons, lip gloss, and blushes. Many of them are available in kits or as bundles for a monthly subscription fee.
Created in 1995 by herbalist Melissa J. Hertzler, the company’s products are created entirely of natural materials, without any chemicals or lab-created ingredients. The company also reuses and recycles as much of its packaging and other materials as possible does and it not engage in any animal testing. The product line is comprised of lip products, hair and body care products, as well as an after shave balm and deodorant designed specifically for men. Available online and from the company directly.
The originally Canadian but now LA-based beauty company was founded by sibling business partners who wanted to create cosmetics that are made with pure bio-active botanicals that are also contemporary and aesthetically pleasing (the packaging is cool elegance). Each product contains at least 85% organic bio-active ingredients and is free of any harsh or potentially harmful ingredients and chemicals. The lip line offers lip care, lip stick, lip crayon, lip gloss, and tinted lip conditioner in a wide range of attractive hues. The mascara, eye liner, and shadow stick comprise the eye care products, in a great selection of colors. Concealer, beauty balm, liquid foundation, and tinted moisturizer round out the offerings. Available online and from the company directly.
Inika is a high quality, luxury mineral make-up line that is also certified organic (by Australia’s Organic Food Chain) and all-natural, without any toxins, chemicals, or potentially harmful ingredients. The line is free of petrochemicals, talc, fragrances, anti-microbials, chelating agents, sulphates, PEGs, DEA / MEA, parabens, phenoxyethanol or parfume. All cosmetics are incompaliance with the EU Directive 76/768/EEC that requires products to be free of chemicals known or suspected of causing cancer. In addition, the products are vegan, cruelty free, and come in recyclable packaging. The face line includes Mineral Powder Foundation, Liquid Mineral Foundation, Mineral Bronzer, Natural Concealer, Organic Primer, and Setting Powders, as well as well as a wide range of Face Brushes. The eye product line includes Mineral Eye Shadow (powder), Mineral Mascara, Organic Eye Liner, and Organic Eye Make-up Remover. Last but not least, the lip product line (completely vegan) includes 8 Lipsticks in striking colors ranging from warm dusk (a pink mauve that is my favorite) to bordeaux bliss (a rich red/plum) and a good selection of Lip Pencils (in 4 colors) and LipWhips (a vegan lip gloss in 4 colors). Available online and from the company directly.
Jane Iredale offers a full-line of mineral-based makeup, including a mineral liquid foundation. Her line also includes powder foundations, concealers, finishing powders, blotting papers, eye shadow, eyeliner, mascara, eye brow products, blushes, bronzers, and a wide range of lip products. The company also offers brushes and make-up bags. A full lising of ingredients is provided on the company’s website.
Julep is a Seattle-based beauty company that initially focused on nail polish and related nail products (and has several nail parlors in the Seattle area), but has since expanded into other beauty products. The Julep nail polish line is extensive and includes a wide array of colors and textures. All Julep nail polish is 5-free (no formaldehyde, formaldehyde resin, toulene, DBP, or camphor) and is also vegan. The other beauty products do have chemical-based ingredients, but the nail polish is free of nasties.
Karma Organics (an organic spa in Ridgewood, NJ) offers a comprehensive selection of nail care products (including a large selection of colors and nail polish removers) all of which are toulene, DBP, and formaldehyde-free. The skin care and body care line is also impressive – and organic. Available online and at health food stores like Whole Foods.
Lavera’s Organic Trend Makeup line includes more than a dozen different items, such as lipstick, lipgloss, liquid foundation, powders, eyeshadow and mascara, in a broad range of shades that address all skin types and skin concerns. Lavera products are made in Germany according to strict EU personal care product standards and have won several awards for their purity. They are 100% natural and contain mosly organic ingredients and no preservatives (no parabens, no phenoxyethanol). On its website, Lavera provides a list of ingredients for each of its products. The products are widely available in natural food stores (like Whole Foods) as well as on the company’s web site (which always has a few great deals and free samples!).
Lily Lolo is a natural makeup brand out of the UK (they do have a separate US site too for shopping) named by the founder for her two sisters. Lily Lolo focuses on offering a range of high-quality and high-performance mineral makeup, relying on natural ingredients. The product offering includes face (powder foundations, BB cream, concealer corrector), cheeks (various blushes and illuminators), lips (lip stick, lip gloss, and lip pencil), eyes (primer, eye shadow, eye liner, mascara and more), and nail polish that is 8-free. The ingredients are fully listed and indeed are mostly of natural origin without chemical additives. No parabens, phenoxyethanol, no sythetic fragrances or dyes. Also, the pricing is good.
Living Nature is one of the world’s premier natural skincare brands. It’s certified organic product line includes skin care, body care, mineral makeup, and a separate line of skin and body care products for men. The New Zealand-based company (now with a Living Nature North American distributor) uses only pure natural ingredients extracted from indigenous New Zealand plants and combines these unique ingredients with bioactive molecules also derived from plants. All products are free of pesticides, chemicals, mineral oils, genetically modified ingredients, parabens, phenoxyethanol and any synthetic colors, fragrances or similar ingredients. The company conducts no animal testing and beeswax and manuka honey are the only ingredients derived from animals. The packaging is also eco-friendly and recyclable. The make-up line is comprehensive – I love the Tinted Moisturizer, which is the best I have ever used. It comes in 3 shades (dawn light, day light, and evening light). The lipsticks are simply amazing too, all the shades are beautiful (Laughter is my favorite). The lip hydrator, lip pencil, mascara, and pressed powder are my other favorites.
Miessence offers a full line of liquid foundations, concealers, foundation powders, bronzers, blush, lip creme and mascara. Miessence beauty products are 100% natural, organic and free of chemicals and synthetic ingredients, produced in Australia according to its stringent organic standards covering personal care products. On its website, Miessence provides a list of ingredients for each of its products.
The company offers make-up products for the face (both liquid and powder foundations), eyes (including mascara, eye pencil, and eye shadow), cheeks, and lips (including lip pencils, glosses, and lipsticks), as well as a large selection of nail polish (free of toluene, DBP, formaldehyde, and camphor). A good number of make-up tools are also available. All producs are free of synthetic dyes, synthetic fragrances, talc, and parabens and many are vegan too (including the nail polish).
No Miss has a rather extensive range of nail colors, including nail polish, glitter polish, and glow polish. Nail products are free of formaldehyde, toulene, dibutyl-phthalate or camphor and the colors used are natural. No Miss lip colors and eye colors (including a fantastic, no smudge mascara!) are also natural. On its website, No Miss provides a list of ingredients for each of its products.
The company is dedicated to creating cosmetic products (various lip and nail products in gorgeous shades) using only non-toxic ingredients that will keep people and the environment safe and healthy. In addition to its “No Nasty Anything!” approach (which means no parabens, phthalates, mineral oils, FD&C colors etc. etc.). PeaceKeeper is the first cosmetics company to give all of its after-tax, distributable profits to women’s health advocacy and urgent human rights issues.
Real Purity has been around for quite some and was one of the pioneers of simple old fashioned natural skin care, body care, and cosmetics. The cosmetics line includes a cream foundation, concealer, pressed powder, powder blush, lip stick, lip gloss, eye shadow, mascara, and make up remover too. The products are truly pure – no parabens, no GMOs, no nano particles, no lead, no aluminum, no chromium, and definitely no artificial preservatives, colors, fragrances, or any petroleum or synthetic by products. Just good old fashioned natural ingredients. The cream foundation, for example, contains only distilled water, kosher vegetable glycerin, kaolin (clay), bran oil, and iron oxide. Most of the products are still made in Evansville, IL, and those that are not, are all still made in other parts of the USA.
Rejuva Minerals offers a full line of beauty products, including foundation, loose powder, eyeliner, eyeshadow, lipstick, lipgloss and mascara. Rejuva products are natural and organic and do not contain any talc, lead, bismuth, artificial colors, preservatives or synthetic ingredients. Rejuva loose powders contain no nano particles and are free of titanium dioxide, bismuth and mica and instead are formulated with silk or rice powder. These mineral-free products are perfect for those who suffer from allergies to minerals and mineral based products. On its website, Rejuva Minerals provides a list of ingredients for each of its products.
RMS Beauty products are formulated with raw, food grade, organic ingredients in their natural state, without chemical processing that may jeopardize the effectiveness of the ingredients. Thus, RMS Beauty products are not only non-toxic and eco-friendly (they are 100% natural and organic), they also provide healing attributes to rejuvenate the skin. The product line includes lip shines, a lip and skin balm, the un-cover up makeup, lip2cheek finish, mineral cream eye shadow (!), and a raw coconut cream that will take off all your makeup, moisturize your skin, and deodorize your underarms.
Sante Naturkosmetik, a German natural cosmetic and skin care line introduced a new extraordinary assortment of natural beauty products – a wide range, beautiful colors, all natural ingredients, and NO toxins or potentially dangerous ingredients (e.g., no parabens, phenoxyethanol, SLS and so on). The product line includes eye make-up (eyebrow pencils, eyeliner pencils, eyeliner liquid, eyeshadow powder, eyeshadow stick, mascara, eye make-up remover), lip color (lipstick, lip gloss, lip liner, lip duo contour, lip gloss), face color (liquid foundation, cream foundation, foundation and cover stick, loose powder, pressed powder, rouge) as well as skin care products, including a full-line of organic facial care and body care products as well as toothpaste and hair care (even natural / nontoxic hair color!).
Vapour Organic Beauty
Vapour Beauty products are made with 70% certified organic botanicals and ingredients and 30% minerals and vitamins. The natural pigments are suspended in the botanicals and and allow the products to glide on easily and blend seamlessly. The company’s product line includes cream blush, cream eye shadow, liquid and stick foundations for various skin types and skin concerns, as well as a wide range of lip sticks and lip glosses. You can buy all products in sample sizes if you want to just try them first.
V. Sachar MD
Dr. Vik Sachar, a double board-certified Obstetrician/Gynecologist and High Risk Pregnancy physician and specialist, established a company that develops beauty products speficially for use during pregnancy – that is, make-up products that contain no questionable or potentially hazardous ingredients such as lead, talc, bismuth, parabens, mineral oils, BHT, FD&C dyes, BPA and others – a full list of ingredients can be found on each product page. Instead, V.Sachar MD Beauty products contain only safe and natural ingredients that give moms-to-be and moms peace of mind when using make-up. The prduct line includes face products (such as make-up primer, concealer, cream mineral foundation and loose mineral foundation – all of them in a great selection of colors to match every skin tone and color), blush, eye products (such as mineral under eye concealer, mineral matte eye shadow, mineral satin eye shadow, mascara, and even liquid eye liner, with the eye shadows in a wide range of color options), lip products (such as lip stick and lip gloss – both in a wide range of colors), and vegan make-up application brushes. V.Sachar products are not only toxin-free but are also in specially designed containers that are both stylish and efficient, giving you more product for your money. Dr. Sachar also has a blog on his site, focusing on a wide range of pregnancy-related issues. Check it out.