We all know what Valentine’s Day represents.

But what exactly do the words “Fair Trade” as displayed on many bars and boxes of Valentine’s Day chocolate actually mean?

Fair Trade is a market-based approach the goal of which is to create better trading conditions for farmers and producers (including cocoa farmers) in developing countries. Fair Trade labeling organizations such as FINE define Fair Trade as “a trading partnership, based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers. Fair trade organizations, backed by consumers, are engaged actively in supporting producers, awareness raising, and campaigning for changes in the rules and practice of conventional international trade.”

Fair Trade Labeling Organization International sets the prices for Fair Trade Certified™ products so that the price charged covers the cost of production and a living wage for food, shelter, clothing, education, and medical care. TransFair USA then screens and certifies importers and retailers to ensure that they do, in fact, pay the set Fair Trade price for products.

Fair Trade also helps protect the environment as the small producers who make up the partnerships and cooperatives are less likely than large corporations to use toxic and chemical pest control methods.

And Fair Trade Certified products do not rely on child labor.

Fair, isn’t it?